SEO is an abbreviation for search engine optimisation: it is a major tool for marketing your website.
You may have already invested in a website and been disappointed with the traffic attracted : it's essential to ensure that potential customers can find your web pages through the main search engines because search engines are one of the primary ways that Internet users find websites (85% of web users query search engines for information on products and services and over 90% of all Internet traffic is generated via search engines).
Most internet users do not usually bother to click through page after page of results, so where a website ranks for the relevant keywords in a search is essential for directing more traffic toward the site.
If a web site stays, let's say, at page 10 on Google, Yahoo, Ask or MSN, there is very little chance that it will attract lots of attention and potential customers.
However, another website with good search engine listings may see a dramatic increase in web traffic.
Search engine optimising is a crucial step as part of your web marketing.
Search engine optimisation and marketing helps to ensure that a web site is accessible to a search engine (technology, keywords, speed ...) and improves the chances that the site will be found by the search engine and well placed : designing a website with good content and optimising the pages making them friendly to both people and search engines is the first step; the goal after that is to have your web pages appear in the top results of a search.
Unfortunately, no. It is not possible (and not safe) to promise instant, magnificent results in a short space of time. High rankings can take some time to build up- especially if the firm is using ethical (and safer) practices. Virtually all, if not all ethical search engine optimisation companies will not make these type of promises as there is never any guarantee. We use a steady approach, which ensures natural progression in the rankings.
Beware: some individuals can use unethical practices or sell deceptive techniques to others (eg: barely visible text or tiny text, keyword-packed doorway pages...) : this provides for a poor user experience, and it's a practice that can get a site removed from a search engine index).
Trying to fool Search Engines isn't a sensible option for any business. An ethical approach to SEO tries to make sense of Search Engines guidelines & recommendations.
Our SEO packages start from only £49.95 per month, which also includes a search engine optimisation diagnostic review with recommendations on technical and structural issues within the site to advise you of any that may impair SEO results and a monthly report on how well your website is doing.
Please do contact us if you have any questions about SEO or how the service we offer can benefit your business. We look forward to hearing from you.